T: How do you manage balancing between being a wife, mother, super star singer & now having your own beauty brand?
BF: It is not easy; I will tell you that! But it is doable. Sometimes, just simply trying to juggle my responsibilities between the many hats I wear is really tough, but I believe we as women are multitaskers by nature, which is something I even say in my lectures on women empowerment, it is a blessing. But also, I try to keep my mind on the end game and I try to stay focused, manage my time and prioritize strategically to ensure nothing falls in the cracks, to the best of my abilities of course. I think I am doing a good job.
T: How did BEX Beauty’s Journey start? Has it always been a dream of yours to launch your own beauty brand or did you come to love it with time?
BF: BEX as a brand was established almost 2 years ago, but the idea itself started years before that, ever since I was a child playing with my mother’s makeup, and I always thought it would be such a fun and cool idea to be able to choose and create my own shades and colors. I represent Middle Eastern girls in terms of skin tone, and skin issues as well, because of the harsh weather conditions, especially the heat and humidity, that our skin goes through every single day, especially in the GCC area. So, I thought to myself, why not start a brand that can address these specific issues, that matter to us, as Arab women? A brand that can collectively represent us and boost our self-confidence. So, I gathered an experienced team who actually have the know-how of the very intriguing, yet challenging cosmetics industry, the secrets of creating quality makeup products that can stand the test of time, and the ability to help a startup compete with international brands. And so, it magically happened, and we are launching now.
T: BEX Beauty launches with a customized range of foundation tints
BF: From now onwards, you will find us heavily present on BEX Beauty’s own social media platforms (and mine too of course), where we will showcase our first-ever product, Drama Therapy Foundation. There is a story behind the name, which is an intended pun: We will take the drama out of your shopping experience, so girls, be ready for the “drama therapy!” The foundation actually comes in two formulas, Mattifying for the Oily Skin Type, and Hydrating for the Normal to Combination Skin Type, which are the two key skin types of ladies living in humid weather conditions. Yet, both formulas have a lifting element to them, so you are camera ready, as we all love to be. The shades we chose to start with are those key 13 shades of Arab ladies’ skin tones.
T: Will you extend to other beauty products? If yes, what?
BF: Yes, we plan to roll out 8 products from now until end of 2021. They are handpicked, and carefully created, but we will be announcing them one product at a time. But to give you a hint, our next stop will be the eyes!