Tryano: Tell us more about “Pour Les Femmes” , where did it start, how it came to life and what it is about?
Pour Les Femmes: We have been friends for so long and always wanted to start a brand together. One day we were talking about how we couldn’t find any lightweight pajamas in the marketplace. We realized this was something that was missing and we felt passionate about creating it together. Our brand is built on giving back – an area important to us both and where we wanted to focus the foundation of the brand on. From there the name was born, Pour Les Femmes – For The Women. Our mission is to give the women of Congo a voice. By providing a voice, we empower these women through education and work, and in return they are able to support their families, send their children to school, and save for their future. We work closely with both Action Kivu and the Give Work Program in Congo. Both of these programs are truly amazing and have allowed us to give back in ways we never imaged. The most rewarding part of this process is seeing the success and freedom these women create.
T: Do you think comfort and fashion can coexist?
PLF: Absolutely! Comfort and fashion definitely go hand in hand. Personally, we feel women are their most authentic self when they are comfortable. You get more done and are so much more efficient when comfortable. We design each piece of the collection with versatility in mind and believe you can always look casually chic without over complicating things! Fashion doesn’t have to be uncomfortable.
T: Can you tell us a little bit more about the collection?
PLF: This season the collection is more vibrant than collections in the past. We focused on color and comfort and expanded into new fabrications, prints, and shapes. We are excited to debut our Japanese organic cotton pieces, lightweight wrap dresses that allow for maximum functionality, and our new swimmer print, which injected a playful twist to the collection. Our core collection is always present in a mix of organic cottons, linens, and silks. We believe in these classic and effortless styles, our definition of the Pour Les Femmes woman.